HL/Skin 10% Niacinamide Serum

The 10% Niacinamide Serum is the targeted treatment that quietly addresses the skin concerns most women in their 30s, 40s and 50s are dealing with - enlarged pores, uneven skin tone, dullness, and the kind of texture irregularities that no amount of foundation can quite cover.

Niacinamide (vitamin B3) is one of the most evidence-backed skincare ingredients available, and at 10% it's at the upper end of what's effective without being irritating. With consistent daily use you can expect to see smaller-looking pores, more even tone, a brighter overall complexion, and a smoother base that makes makeup sit better on the skin.

The lightweight serum texture absorbs quickly, sits well under moisturiser, and plays nicely with the rest of your routine. It's suitable for all skin types - including the sensitive and reactive skin types that often can't tolerate stronger active ingredients like retinol or acids.

For women who feel they've been muddling through with skincare and want a single product that delivers genuinely visible results, this is a brilliant entry point. It pairs beautifully with our Ultimate Tension Cream or Revitalising Night Cream for a complete routine.

How to use it

Apply 2-3 drops to clean skin morning and evening, before moisturiser. Free Customer Hub access with every order, including skincare routine guides and product layering advice.